Mark McDowell - CEO
OMNICHANNEL SOLUTIONS
Get data-driven and strategic digital marketing.
Discover the optimal strategy for reaching your long-term goals and allocate your digital campaign budget wisely. Ensure your plan sets your online sales soaring.
Boost your brand's visibility and establish yourself as an industry leader with one of the SEA's top digital agencies, ensuring you outshine competitors in search results.
We're a performance marketing agency with top tools to meet today's media KPIs, maximising profitability. Led by experts, we offer unrivalled industry access.
We transform ideas into compelling visuals and narratives that captivate audiences, crafting creative solutions that make your brand stand out and impress.
Let Primal elevate your brand. Become a thought leader with our targeted social media marketing. Cut through the noise and connect with the customers crucial to your brand.
Understand key customers and their online behaviour. Use Analytics to enhance visibility and boost revenue. Primal will craft your data-driven plan for digital success.
INTEGRATED TEAMS
You don’t need another digital agency, you need a partner focused on delivering impact. Get access to the best in-class talent with each of our core pillars headed by notable industry leaders.
ROI DRIVEN
Engage with a marketing agency that doubles your revenue, not your budget. Grow your brand, acquire new customers, and grow market share.
Client Revenue
$107,712,150 +
Since 2015 we’ve grown into a team of 150+ digital consultants with leading capabilities across Strategy, SEO, Creative, Media, Social and Data.
WHY US
Integrate us into your marketing teams with plug and play digital marketing services.
1+ Million data points for
optimising your ROI
24/7 Reporting
Dashboard
No Hidden Fees & No Manipulated Metrics
5000+ Successful
Campaigns
20+ Agency Awards
Won
30%+ Average Increase
In Media ROI
150+ Certified
Digital Experts
96% Client
Retention Rate
200+ 5 Star
Client Reviews
Solutions for Awareness
to Purchase
Integrated Digital Marketing
Channels
Strategic and Data-Driven
Approach
PROPRIETARY TECHNOLOGY
Tailored for efficiency, SENTR™ enables you to automate, optimize, report, and safeguard your marketing campaigns to help you cut unnecessary marketing costs and maximise your profits.
Growing is tough especially when you work with inexperienced agencies or managing fluctuating in-house staff. We understand these frustrations, which is why we have ready-to-deploy experienced digital teams so you don’t have to. After going through this frustration way too many times ourselves, we started Primal to become the digital agency we wish we could have hired. That means continuous results for your brand.
OUR REVIEWS
Become our next case study and grow your revenue online with impactful digital marketing.
Primal developed a targeted strategy using Facebook Advertising to drive revenue growth, focusing on CPAS campaigns (Lazada, Shopee) and Brand.com for the SEA market. Understanding the variation in consumer behavior across different regions, we emphasised comprehensive A/B testing on creatives and key messages. This testing aimed to fine-tune and enhance the effectiveness of the campaigns, making sure that the advertising content was both impactful and tailored to each market.
Volleyball TV struggled to connect with local fans. Primal focused delivering an integrated localisation strategy: local content for local fans to drive up engagement and positive brand interaction. We shifted from generic branding to community-led narratives, using interactive mini-games, captivating videos, and locally resonant stories. This approach significantly boosted engagement and fan participation, setting a new standard for market-specific strategies. Key successes included increased local media recognition and interaction, demonstrating the power of tailored content.
Onitsuka was exploring options for marketing in Thailand. Primal crafted a detailed paid media strategy designed to appeal to the fashion-conscious demographic and drive online sales. This strategy utilised a comprehensive suite of Google advertising tools, including Search with Single Keyword Ad Groups (SKAGs) for increased relevance and targeting accuracy, Shopping Ads to visually highlight products and Discovery Ads for extended reach/engagement. Additionally, Performance Max Ads were employed to capitalise on Google's AI technology for optimal cross-channel optimisation.
Primal executed a tailored SEO campaign Eatigo, enhancing their visibility in search engines across multiple Asian markets. By optimising site architecture and leveraging local keywords, we improved organic search rankings significantly. Strategic content marketing targeted at dining enthusiasts and frequent restaurant-goers increased site engagement. This meticulous approach led to a substantial boost in user registrations and reservations, solidifying eatigo's position as a leading dining reservation platform.
